Reader research: Target fresh, enthusiastic readers

January 1998
Folio: The Magazine for Magazine Management;01/01/98, Vol. 27 Issue 1, p10
Trade Publication
Provides information on Hachette Filipacchi Magazine, which has developed a cost effective monthly subscriber and news-stand reader survey procedure. Why the survey procedure was setup; Comments from David pecker, president and chief executive officer of Hachette Filipacchi Magazine.


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