Bowling for a Bounty

Schwartz, Peter J.
September 2009
Forbes Asia;9/7/2009, Vol. 5 Issue 13, p26
The article offers information concerning the money generated in the second season of Indian Premier League (IPL) in India. Accordingly, the league which was seen by 29 million viewers across the country, generated 209 million dollar in revenue and 89 million dollar for an aggregate operating profit. It adds that the final's telecast reached 24 percent more viewers in 2009 compared in 2008.


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