Create Your Own Upturn

Rich, David
October 2009
CRM Magazine;Oct2009, Vol. 13 Issue 10, p14
Trade Publication
The article presents suggestions on how companies might deliver a solid customer experience. They include on the need for companies to examine data to understand customers' needs, expectations, and preferences, focus on services that are more appealing to the customers, and to build a strong foundation through understanding segmentation, market, and customer data. Furthermore, it mentions on integrating details and channels to provide access to knowledge about that customer.


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