TITLE

The Truth About Mobile Analytics

AUTHOR(S)
Peterson, Eric T.
PUB. DATE
September 2009
SOURCE
Audience Development;Sep/Oct2009, Vol. 24 Issue 7, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of measurement or objectively quantifying value, in adopting a mobile strategy in marketing and audience development. It describes the inaccuracy which is said to be inherent in measuring mobility and the common mistake of companies in underestimating the task. A solution involving measurement in context is also presented.
ACCESSION #
44457096

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics