Mobile Advertising: Apps to the Rescue?

Berg, Andrew
September 2009
Wireless Week;9/1/2009, Vol. 15 Issue 7, p10
Trade Publication
The article provides information on mobile applications which provide direct channel for advertisers to the right consumers. Greg Yardley, chief executive officer (CEO) of Pinch Media, suggests that it is very important to consider the retention of the user in the creation of business models because it proves the user's interest to patronize the products. It also offers observation on consumers regarding their interest of trying something new by downloading and using the applications for free.


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