TITLE

Mobile Advertising: Apps to the Rescue?

AUTHOR(S)
Berg, Andrew
PUB. DATE
September 2009
SOURCE
Wireless Week;9/1/2009, Vol. 15 Issue 7, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information on mobile applications which provide direct channel for advertisers to the right consumers. Greg Yardley, chief executive officer (CEO) of Pinch Media, suggests that it is very important to consider the retention of the user in the creation of business models because it proves the user's interest to patronize the products. It also offers observation on consumers regarding their interest of trying something new by downloading and using the applications for free.
ACCESSION #
44453092

 

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