Advertising Via ATM: Make it Quick

Rountree, David
May 2001
Bank Technology News;May2001, Vol. 14 Issue 5, p13
Trade Publication
Reports the revenue opportunity of advertising using automated teller machines (ATM) in the United States. Studies conducted by Synergistics on the consumer interest; Effect of surcharging on the POS debit; Strategies for bankers to maximize ATM networks.


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