TITLE

Advertising Via ATM: Make it Quick

AUTHOR(S)
Rountree, David
PUB. DATE
May 2001
SOURCE
Bank Technology News;May2001, Vol. 14 Issue 5, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the revenue opportunity of advertising using automated teller machines (ATM) in the United States. Studies conducted by Synergistics on the consumer interest; Effect of surcharging on the POS debit; Strategies for bankers to maximize ATM networks.
ACCESSION #
4441493

 

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