TITLE

BRAND worthy

AUTHOR(S)
MARTINEZ, SARAH
PUB. DATE
September 2009
SOURCE
Garden Center Magazine;Sep2009, Vol. 15 Issue 9, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the concept of branding and presents various opinions from suppliers and retailers, some of whom believe that branding is a necessity while others note that here has been no real consumer demand for brands. The author cites examples of how some suppliers built a name for their companies. The result of a case study on the sales performance of branded and unbranded plants is also included.
ACCESSION #
44409872

 

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