BRAND worthy

September 2009
Garden Center Magazine;Sep2009, Vol. 15 Issue 9, p10
The article discusses the concept of branding and presents various opinions from suppliers and retailers, some of whom believe that branding is a necessity while others note that here has been no real consumer demand for brands. The author cites examples of how some suppliers built a name for their companies. The result of a case study on the sales performance of branded and unbranded plants is also included.


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