Cox Bets on Game Show's Retail Play

Hogan, Monica
May 2001
Multichannel News;05/07/2001, Vol. 22 Issue 19, p32
Reports on the marketing strategy of Cox Communications Inc., in Phoenix, Arizona. Details the joint promotion of the company with Game Show Network (GSN), Sony Corp. and Circuit City Store Inc.; Information on the launching of the Cox at Home broadband services; Promotion of the Cox/GSN by offer by retailers.


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