TITLE

Cox Bets on Game Show's Retail Play

AUTHOR(S)
Hogan, Monica
PUB. DATE
May 2001
SOURCE
Multichannel News;05/07/2001, Vol. 22 Issue 19, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the marketing strategy of Cox Communications Inc., in Phoenix, Arizona. Details the joint promotion of the company with Game Show Network (GSN), Sony Corp. and Circuit City Store Inc.; Information on the launching of the Cox at Home broadband services; Promotion of the Cox/GSN by offer by retailers.
ACCESSION #
4440869

 

Related Articles

  • Video without demand. Higgins, John M. // Broadcasting & Cable;8/5/2002, Vol. 132 Issue 32, p11 

    Focuses on the plan of Cox Communications to curtail the market for video on demand (VOD) service in the U.S. Impetus to the move; Speculations on the viability of the VOD; Disclosure on the earnings of the company as of 2002 second quarter.

  • Cable company is heading west with new offices. Olekson, Angi // Las Vegas Business Press;9/29/2003, Vol. 20 Issue 39, p5 

    Reports on the opening of the Cox Communication Inc. headquarters in Las Vegas, Nevada. Reason for the expansion of its facility; Plan of the company to design and build streaming video security service for the residential market; Value of the facility.

  • Cox Begins Switch To Its Own Internet Service. Graves, Brad // San Diego Business Journal;01/14/2002, Vol. 23 Issue 2, p9 

    Reports the plan of Cox Communications Inc. to offer Internet service to its customers in San Diego, California. Provision of conversion kits to customers; Access of customers to email addresses; Reference to the number of residential Internet users using the service of the company.

  • Cox soon will begin hoarding high-speed Internet customers. Brannon, Keith // New Orleans CityBusiness (1994 to 2008);12/10/2001, Vol. 22 Issue 25, p17 

    Reports the plan of Cox Communications to establish a broadband Internet network as it ends its partnership with Excite@Home in the United States. Target schedule for the launch of the network; Details on the bankruptcy proceedings of Excite@Home; Popularity of cable high-speed Internet service...

  • Excellence born of necessity. Rolls, Jay // CED;Feb2004, Vol. 30 Issue 2, p36 

    Reports that Cox Communications builds its own Internet telephony backbone. Business strategy; Continuance of its Internet services; Condition of Cox's Internet business.

  • Delivering the broadband bundle. Baumgartner, Jeff // CED;Dec2003, Vol. 29 Issue 13, p20 

    Focuses on the business plans of Cox Communications Inc. Emphasis on video-on-demand; Marketing strategy; Plans to offer circuit-switched voice service offerings.

  • Cox Gets Go-Ahead to Roll Up R.I. Haugsted, Linda // Multichannel News;11/19/2001, Vol. 22 Issue 47, p12 

    Reports the business expansion of Cox Communications Inc. in Rhode Island. Obtainment of the company of a construction certificate for the expansion of Full Channel Cable TV; Service improvement of the company; Business plans of the company.

  • Local companies make Hispanics a part of doing business. Davis, Forrest // Inside Tucson Business;5/31/2004, Vol. 13 Issue 48, p8B 

    Reports on the integration of the Hispanic market into the business strategies of companies in Tucson, Arizona. Incoporation of Hispanics in employment, products, customer service and community relations at Cox Communications; Advertising and public relations; Consumer behavior.

  • Life After Death of Co-Op. Haugsted, Linda // Multichannel News;11/20/2006, Vol. 27 Issue 46, p23 

    The article reports on the plan of Charter Communications and Cox Communications to step up their "guerrilla" marketing and direct-mail efforts to make up for the estimated 28,000 leads handed to the two operators annually from the Los Angeles Cable Marketing Co-op in the U.S. Cox and Charter...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics