TITLE

SELLING AN EXPERIENCE

AUTHOR(S)
James, Jane; Sutcliffe, Katherine
PUB. DATE
November 2009
SOURCE
Interpretation Journal;Fall2009, Vol. 14 Issue 2, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the effect of interpretation on possible visits to wineries in South Australia. It notes that Adelaide Hills Wine Region (AWHR) presented a review of the cellar door experience inorder to increase the number of visitors. It adds that wine operators in the AHWR region took part in a workshop that detailed the principles of interpretation and how to establish interpretive themes that present the stories of each wine.
ACCESSION #
44385027

 

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