Direct response

September 2009
Money Marketing;9/3/2009, Special section p6
The article discusses the significance of an insurance provider's direct annuity services in maximising profitability in Great Britain. The author states that purchasing a pension annuity is all about getting the most appropriate product, the rights options and the best rate. He adds that the ability of the consumers to buy the annuity directly from their desired provider is essential. He also cites the importance of direct operations in providing real assistance to consumers.


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