TITLE

Prototype? The computer just makes you think so

AUTHOR(S)
Chappell, Lindsay
PUB. DATE
August 2009
SOURCE
Automotive News;8/24/2009, Vol. 83 Issue 6374, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Infiniti, a brand of Nissan Motor Co. Ltd. displayed its next-generation non-existent M sedan during the Concours d'Elegance trade show held in Pebble Beach, California. Five synchronized projectors threw images. Jon Brancheau, director of Infiniti global marketing communications, who dreamed up the sneak computer-aided-design projection of the car said that they did not have a car to show anybody. He also said that it makes it hard to show off an upcoming product.
ACCESSION #
44337921

 

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