TITLE

As markets shift, business owners should rethink their marketing

AUTHOR(S)
Durkin, Karen
PUB. DATE
May 2009
SOURCE
Las Vegas Business Press (10712186);5/11/2009, Vol. 26 Issue 19, pP26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author suggests a need for businesses to update their marketing strategies to adapt to the economic slowdown. To guide businesses in the development of new marketing strategies, she discusses each of the 5 P's of Marketing which are Position, Product, Place, Promotion and Price. She stresses the importance of informing all members of a business about its marketing strategy, in order to manage time, budgets, and expenditures, and provide them with a new perspective on products and services.
ACCESSION #
44335521

 

Related Articles

  • YOUR 10-STEP SURVIVAL GUIDE TO AN ECONOMIC CRISIS. Vitulli, Clark // Dealernews;Jan2009, Vol. 45 Issue 1, p20 

    The article provides 10-step survival guide to an economic crises, particularly for dealerships. It includes the making of a business plan which should be simple and easy to understand for one's core team. Another is to evaluate one's local market condition to determine one's dealership's unique...

  • Getting Your Arms Around Marketing. Graham, John // BusinessWest;1/8/2007, Vol. 23 Issue 18, p40 

    The article presents the author's views about marketing. The author believes that marketers should make everything transparent because lack of transparency will kill confidence and trust. Furthermore, marketers should coach but not sell, create a brand promise and practice the power of...

  • From The Editor. Cunningham, William H.; Robertson, Thomas S. // Journal of Marketing;Spring83, Vol. 47 Issue 2, p5 

    The article discusses various articles published within the issue, including one by Bruce Henderson on marketing strategies based on biological systems, and others addressing marketing/finance relationships, portfolio models, and market selection.

  • ETHNOCENTRISM IN THE U.S.: AN EXAMINATION OF CETSCALE STABILITY FROM 1994 TO 2008. Lumb, Ruth; Kuperman, Jerome C. // Academy of Marketing Studies Journal;Jan2012, Vol. 16 Issue 1, p99 

    The consumer ethnocentrism scale (CETSCALE) developed by Shimp and Sharma (1987) is a widely used survey instrument in Marketing Strategy research. However, few studies have been done to test the stability of consumer ethnocentrism CETSCALE scores over an extended period of time. This paper...

  • Market researchers need to stop acting dumb and sharpen their act.  // Precision Marketing;6/10/2005, Vol. 17 Issue 32, p14 

    This article discusses issues related to market research. The author says that research is a great profession as bright, challenging people constantly evolving new techniques and technologies, but standing firmly on a foundation of integrity. It's an industry worthy of respect. If clients want...

  • Anticipate market changes, redefine business, and readjust strategic mix to ensure long-term success. Fogg, C. Davis // Marketing News;3/18/1983, Vol. 17 Issue 6, Special section p16 

    The article discusses the factors that affect the marketing success of businesses with emphasis on timely reorganization when needed. It suggests that business enterprises must anticipate the changes in their market and address them through redefining the business and strategic plan. It presents...

  • Summary Brief: Strategic Change through Situational and Environmental Enactment. Neill, Stern // Society for Marketing Advances Proceedings;2009, p169 

    In pursuit of growth, firms can rely on either incremental change in the form of exploitative strategies or more radical change by way of explorative strategies. This study proposes that the path taken is influenced by enactment in terms of perceptions of the strategic situation and market...

  • Integrate market research with strategic plan to get budget OK. Tomasino, Richard F. // Marketing News;1/4/1985, Vol. 19 Issue 1, p8 

    The article discusses the importance of integrating market research with strategic plan to get a quick approval of a budget by the chief executive officer. The benefits of such a process include the expansion of the role of marketing research to cover more global information requirements. It...

  • How They're Dealing With It.  // Dealernews;Jan2009, Vol. 45 Issue 1, p28 

    The article presents the views and plans of dealers. It states that these dealers were optimistic about their businesses and were realistic to implement changes despite economic crises. They have identified some of the steps which they were taking, including the taking over of janitorial...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics