As markets shift, business owners should rethink their marketing

Durkin, Karen
May 2009
Las Vegas Business Press (10712186);5/11/2009, Vol. 26 Issue 19, pP26
The author suggests a need for businesses to update their marketing strategies to adapt to the economic slowdown. To guide businesses in the development of new marketing strategies, she discusses each of the 5 P's of Marketing which are Position, Product, Place, Promotion and Price. She stresses the importance of informing all members of a business about its marketing strategy, in order to manage time, budgets, and expenditures, and provide them with a new perspective on products and services.


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