Preparation is key to a successful media interview

Finchum, Mary Jo
September 2009
Corridor Business Journal;9/7/2009, Vol. 6 Issue 7, p26
The author focuses on the importance of preparation to a successful media interview. She offers tips on how executives can respond to an interview being requested by a reporter regarding the developments in the business. According to the author, it is important to assist the reporter with written facts and figures, establish talking points and practice bridging.


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