TITLE

Sears ads will tout bedding program

AUTHOR(S)
Sloan, Carole
PUB. DATE
April 2001
SOURCE
Furniture/Today;04/30/2001, Vol. 25 Issue 33, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the launch of an advertising campaign for the bedding program of Sears in Detroit, Michigan. Confidence of company chief executive officer Alan Lacy on the success of the program; Induction of The Great Indoors stores of the company; Alliance of Sears' carpet cleaning services with the home fashions rug and carpet business.
ACCESSION #
4430405

 

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