IAB calls on agencies to heed principles for targeting

Bearne, Suzanne
August 2009
New Media Age;8/20/2009, p06
Trade Publication
The article reports that the British Internet Advertising Bureau (IAB) is encouraging advertising agencies to sign up to its self-regulatory principles for behavioral targeting. The good-practice guidelines was created by the Behavioral Targeting Council of IAB, composed of AOL, Google and Microsoft. The aim of the guidelines and consumer education for the sector is to promote transparency and user choice. Companies that are planning to sign up for the principles include advertising networks include ValueClick and 24.7 Real Media.


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