TITLE

IAB calls on agencies to heed principles for targeting

AUTHOR(S)
Bearne, Suzanne
PUB. DATE
August 2009
SOURCE
New Media Age;8/20/2009, p06
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the British Internet Advertising Bureau (IAB) is encouraging advertising agencies to sign up to its self-regulatory principles for behavioral targeting. The good-practice guidelines was created by the Behavioral Targeting Council of IAB, composed of AOL, Google and Microsoft. The aim of the guidelines and consumer education for the sector is to promote transparency and user choice. Companies that are planning to sign up for the principles include advertising networks include ValueClick and 24.7 Real Media.
ACCESSION #
44303590

 

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