TITLE

If click-through isn't a measure, what's engagement?

AUTHOR(S)
Howell, Nic
PUB. DATE
August 2009
SOURCE
New Media Age;8/20/2009, p02
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author explores the issues surrounding click-through rates which have been a central tenet of online advertising. He notes that although LinkShare published a report that says less than 5% of social network users have ever clicked on a banner advertisement, advertisers such as Sky still likes advertising on Facebook because of its low rates. The author also cites Nick Reid, head of sales for MySpace in Great Britain, who says that what counts is engagement for the brands that have profiles on his site.
ACCESSION #
44303580

Tags: INTERNET advertising;  LINKSHARE Corp.;  INTERNET users;  ONLINE social networks;  FACEBOOK Inc.;  REID, Nick;  MYSPACE Inc.

 

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