TITLE

Mazda's Fields sees falloff in store traffic

AUTHOR(S)
Treece, James B.
PUB. DATE
April 2001
SOURCE
Automotive News;4/30/2001, Vol. 75 Issue 5927, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the use of showroom traffic and sales-closing rates as economic indicators by Mazda Motor Corp. to determine economic direction in Tokyo, Japan. Factors affecting company traffic; Evaluation on Mazda's marketing programs; Comparison of the economy of Europe and United States.
ACCESSION #
4430152

 

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