TITLE

Commodity champions

AUTHOR(S)
Hennessy, Terry
PUB. DATE
May 2001
SOURCE
Progressive Grocer;May2001, Vol. 80 Issue 5, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the promotional efforts of United States commodity groups. Approaches being tested by the National Potato Promotion Board; Aim of the offering of knife kits by the California Tree Fruit Agreement; Awareness campaign developed by the California Avocado Commission; Purpose of the agreement between the National Watermelon Promotion Board and the American Heart Association.
ACCESSION #
4425840

 

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