Commodity champions

Hennessy, Terry
May 2001
Progressive Grocer;May2001, Vol. 80 Issue 5, p49
Trade Publication
Looks at the promotional efforts of United States commodity groups. Approaches being tested by the National Potato Promotion Board; Aim of the offering of knife kits by the California Tree Fruit Agreement; Awareness campaign developed by the California Avocado Commission; Purpose of the agreement between the National Watermelon Promotion Board and the American Heart Association.


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