TITLE

Convenience, Value Trump Quality, Say College Kids

PUB. DATE
September 2009
SOURCE
FoodService Director;9/15/2009, Vol. 22 Issue 9, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the findings of the "College & University Consumer Trend Report," conducted by Technomic. It cites ways college and university foodservice directors attract student dinners such as providing high-quality, flavorful cuisine and a unique dining environment. Attributes that are most likely to attract sudents to choose a meal include more options, food quality, greater convenience and enhanced value. Top three reasons for purchasing food outside the campus are also noted.
ACCESSION #
44256290

 

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