TITLE

Wine Australia channels market success with new program

PUB. DATE
July 2009
SOURCE
Australian & New Zealand Wine Industry Journal;Jul/Aug2009, Vol. 24 Issue 4, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features the new marketing program developed by the Australian Wine and Brandy Corp. for the wine industry. It states that the "Get with the program" business strategy focuses less about presentation and more about demonstration and was developed through a more co-ordinated cooperation with the winemaking community. It highlights that benefits in subscribing to the program include opportunity knowledge, cost efficiency, and scale of reach to the marketplace.
ACCESSION #
44255464

 

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