Supermarkets and the future development of the wine market

Spawton, Tony
July 2009
Australian & New Zealand Wine Industry Journal;Jul/Aug2009, Vol. 24 Issue 4, p42
Trade Publication
The article discusses the role of supermarkets for the future of wine distribution. It highlights the significant impact on the wine sector by the introduction of wine into the product category of supermarkets in the U.S. and Great Britain. It states that the supermarkets' major contribution to the wine industry is by demystifying the wine's image and basically giving the consumer confidence when purchasing the product.


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