The growing importance of marketing

Wilson, Damien
July 2009
Australian & New Zealand Wine Industry Journal;Jul/Aug2009, Vol. 24 Issue 4, p40
Trade Publication
The article discusses the economic condition of Australian wine market. It states that although initially during the 1980s and 1990s had enjoyed an economic boom, the recent downturn can be blamed on the practice by the wine sector of constantly increasing prices and providing unconventional supply. The author remarks that the country's wine industry still has the chance to learn from its mistakes due to the lack of competent challengers in the market stake.


Related Articles

  • Industry called to action to eliminate over-supply.  // Australian & New Zealand Wine Industry Journal;Nov/Dec2009, Vol. 24 Issue 6, p4 

    The article presents the joint statement by national wine bodies in Australia that recognizes and quantifies over supply of the industry. It states that the over-supply is due to the increase in structural surpluses of grapes and wine decreasing cost competitiveness. It says that 20-40 million...

  • Responding to increases in electricity costs. Oemcke, Darren; Forsyth, Karl // Australian & New Zealand Wine Industry Journal;Jul/Aug2009, Vol. 24 Issue 4, p19 

    The article discusses business strategies for the wine industry to reduce the overall impact of price increase and electricity costs. It states that electricity consumption can be managed by operational change and capital replacement programs. It notes that there are large opportunities to...

  • The real cause of the winegrape crisis. Spawton, Tony // Australian & New Zealand Wine Industry Journal;Nov/Dec2009, Vol. 24 Issue 6, p46 

    The article focuses on the real causes of the crisis experienced by the wine industry in Australia. It notes that the mismanagement of the industry's assets is the primary cause of the crisis. Furthermore, the industry is also using a wrong marketing principle by accepting and focusing on the...

  • Young and green. Sutton, Malcolm // Australian & New Zealand Grapegrower & Winemaker;2010, Issue 563, p20 

    The article discusses the commitment of Australian winemakers and grapegrowers in Adelaide Hills to the use of innovative sustainable practices. A statement is made by Janet Klein, the environment committee convenor of the Adelaide Hills Wine Region on the dedication of the members to...

  • The present and future of the international wine industry. Bisson, Linda F.; Waterhouse, Andrew L.; Ebeler, Susan E.; Walker, M. Andrew; Lapsley, James T. // Nature;8/8/2002, Vol. 418 Issue 6898, p696 

    Looks at the present and future of the international wine industry. Motivators of human preference in wine selection; Economic aspects of wine production; Growth of oenology in the twenty-first century; Efforts made by the industry to sustain viticulture in the twenty-first century.

  • Around the wine world. Lavallee, Derek M. // Hill;3/11/2011, Vol. 18 Issue 33, p21 

    The article presents the author's view regarding the condition of wine industries around the world.

  • And Now Good Wine Aplenty. Demarest, Michael; Delaney, Patricia; Buderl, Robert // Time;12/19/1983, Vol. 122 Issue 26, p92 

    The article offers information regarding the wine industry in the U.S. It reports that domestic and imported wine prices in the U.S. have decreased. It discusses how the entrance of European wines, particularly Italian and French wines, reversed the seemingly irreversible upward curve of U.S....

  • Mid-priced wines a haven during economic hard times. LaVallee, Derek M. // Hill;1/27/2011, Vol. 18 Issue 11, p19 

    The article offers information on the condition of the wine industry after the economic recession in the U.S.

  • Des producteurs indépendants face aux multinationales: Les viticulteurs de Cognac sous dépendance économique. Bessière, Céline // Actes de la Recherche en Sciences Sociales;dec2011, Issue 190, p108 

    The worldwide commercialization of cognac is managed by a handful of big brands owned by multinational corporations operating in the sectors of luxury goods, wine and liquors. These conglomerates purchase their wine and their liquors from approximately 5,000 vine growers established in the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics