So, you think you want to start a wine business?

Orr, Peter
July 2009
Australian & New Zealand Wine Industry Journal;Jul/Aug2009, Vol. 24 Issue 4, p36
Trade Publication
The article discusses the factors that must be carefully considered when setting up a small wine business. It states that in developing a small business, an integral part to recognize the consumer's need for the product and executing a plan to answer that need. It highlights the importance of creating a good business plan because it provides a direction for the business to follow.


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