TITLE

The conundrum that is the UK wine market

AUTHOR(S)
Keys, Tony
PUB. DATE
July 2009
SOURCE
Australian & New Zealand Wine Industry Journal;Jul/Aug2009, Vol. 24 Issue 4, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the business difficulties faced by the Australian wine industry in Great Britain. It states that the quality and image of wine was damaged due to the large producers' move to make wines designed by focus groups that are engineered to be sold on promotion. It highlights the need for premium producers to part themselves from these large brands and restore the quality image of not just Australian wines, but wines in general.
ACCESSION #
44255459

 

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