Tutunea, Mihaela
September 2009
Studia Universitatis Babes-Bolyai, Negotia;2009, Vol. 3, p161
Academic Journal
The widening of the digital medium into all the branches of human activity raised a challenge for marketing online experts. We know all that in cyberspace consumers from two different world, on and offline meet. Consequently the cyber marketer should know very well the profile and preferences of the cyber consumers in order to generate coping efficient actions specific for the new medium.


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