TITLE

AMBIDEXTERITY IN NPD: THE IMPACT OF DIFFERENTIATED INTEGRATION STRUCTURES ON INNOVATION PERFORMANCE

AUTHOR(S)
DE VISSER, MATTHIAS; FAEMS, DRIES; VAN LOOY, BART; VISSCHER, KLAASJAN; DE WEERD-NEDERHOF, PETRA
PUB. DATE
August 2009
SOURCE
Academy of Management Annual Meeting Proceedings;2009, Vol. 2009 Issue 1, p1
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
The article presents management science research on new product development and creation of significant technological innovations. Two major forms of organizational structure for integrating new product development into a company's operations, are said to exist, functional and cross-functional. It is found that companies could improve new product development by separating it into two categories, projects aimed at derivative and incremental improvements of existing products, and products which represent significant innovations.
ACCESSION #
44243477

 

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