TITLE

Survivor: Mad Ave

AUTHOR(S)
Follis, John
PUB. DATE
April 2001
SOURCE
Adweek Midwest Edition;04/30/2001, Vol. 42 Issue 18, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the success of the television (TV) program `Survivor.' Lessons from the TV show that can be applied to the advertising business; Merchandising possibilities of the TV show.
ACCESSION #
4423490

 

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