Three-quarters don't read wake-up packs

Pow, Helen
August 2009
Money Marketing;8/20/2009, p8
The article reports on the number of people who are not reading wake-up packs of product providers in Great Britain. Based on the 1,606 people who were asked by Association of British Insurers (ABI), three-quarters of people are not reading wake-up packs. Further information on the result of the survey conducted by ABI on wake-up packs is presented.


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