TITLE

BIG BLUE'S BIG CROSS-SELL PLAY

AUTHOR(S)
SAUSNER, REBECCA
PUB. DATE
September 2009
SOURCE
Bank Technology News;Sep2009, Vol. 22 Issue 9, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the pending acquisition of SPSS Inc., a predictive analytics company in Chicago, Illinois, by International Business Machines Corp. (IBM). Omer Sohail of Accenture asserted that IBM's investment in SPSS Inc. is timely, with business intelligence, data and analytics are the areas of focus. It is claimed that IBM needs SPSS Inc. because its predictive capabilities are weak despite the fact that its business intelligence service is good.
ACCESSION #
44210613

 

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