TITLE

Are We There Yet? RBC Unifies Data

AUTHOR(S)
Adams, John
PUB. DATE
June 2009
SOURCE
Bank Technology News;Jun2009, Vol. 22 Issue 6, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the massive data management project of the Royal Bank of Canada (RBC) which is a multi-year initiative which reimagines the accrual and deployment of numerical and demographic intelligence throughout the business. It realizes the spanning potential of the bank. It combines the existing data with the new and emerging technology architectures to meet its goals. It predicts bank use data as a means to enhance disparate and customer-facing value propositions.
ACCESSION #
44210584

 

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