Sisk, Michael
June 2009
Bank Technology News;Jun2009, Vol. 22 Issue 6, p28
Trade Publication
The article focuses on the significance of enterprise feedback technology and new customer listening abilities of banks to determine and develop relationships with their customers in the U.S. It notes that customer satisfaction is an essential initiative for any business. It points out that keeping customers to advocate and determine the triggers that move other customers into advocates category is valuable.


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