TITLE

Under Our Wing

PUB. DATE
September 2009
SOURCE
Best's Review;Sep2009, Vol. 110 Issue 5, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of an integrated marketing campaign by insurance company Aflac Inc. in the U.S. It reveals that the company's campaign bears the tagline "We've Got You Under Our Wing" which focuses on how its products differ with medical insurance and how it offers benefits to customers. It states that its campaign will be featured in three television commercials showcasing the Aflac Duck.
ACCESSION #
44210455

 

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