Spend rises as extras add value

Berman, Chloe
August 2009
Travel Weekly (UK);8/7/2009, p12
Trade Publication
The article focuses on the range of money-savings options introduced by Great Britain-based Premier Holidays Ltd. to its Faraway brochure. Customers can choose from extras like food and beverage credits, free nights, and evening cocktail. The average spend of the operator has risen by 200 pounds. It has also introduced new destinations to its Faraway programme.


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