TITLE

Report flags US online frustration

PUB. DATE
August 2009
SOURCE
Travel Weekly (UK);8/7/2009, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the report titled "Using Digital Channels to Calm the Angry Traveler," by Forrester Research Inc. in the U.S. It was found that holidaymakers were frustrated by the Web and more inclined to find a traditional travel agent to book a holiday. This result has implications for the market in Great Britain, as British booking trends tend to follow those of the states.
ACCESSION #
44195377

 

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