TITLE

The Business Case for Cyber-Marketing

AUTHOR(S)
Vincent, Lynn
PUB. DATE
May 2001
SOURCE
Advisor Today;May2001, Vol. 96 Issue 5, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the reason for using the Internet as a delivery channel of insurance products. Benefits of the Internet for the Teachers Insurance Association of America; Information on the growing competition in the insurance market; Reason for the resistance to sell insurance online.
ACCESSION #
4419337

 

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