TITLE

Mini business up for grabs

AUTHOR(S)
Parry, Caroline
PUB. DATE
January 2009
SOURCE
Marketing Week (01419285);1/15/2009, Vol. 32 Issue 3, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Bayerische Motoren Werke AG (BMW), which is planning to appoint an international advertising agency to work on BMW's Mini brand of automobiles, as part of a review of its strategy. It is reported that, the new agency, when appointed, will have a brief to create global brand campaigns that will be adapted by local agencies.
ACCESSION #
44189592

 

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