An investigation of marketing capabilities and upgrading performance of manufacturers in mainland China and Hong Kong
- Alokananda Chakraborty: Chest thumping in order? // FRPT- FMCG Snapshot;3/ 9/2014, p15
The article discusses the strategy utilized by competing brands to create the perception of a market leader with a bigger brand and bigger company through advertisements and survey findings irregardless of the actual size of the market. It cites as examples the competition between televisions...
- SWEET REVENGE. Hein, Kenneth // Brandweek;6/17/2002, Vol. 43 Issue 24, p3
Highlights results of the EquiTrend 2002 survey on favorite brands. Candy or cookie brands that entered the top 11 list of the survey; Reason for consumers' focus on snacks or foods; Losers in the quality ratings.
- PIMCO, Vanguard, BlackRock lead brands. APPELL, DOUGLAS // Pensions & Investments;4/18/2011, Vol. 39 Issue 8, p8
The article reports on the findings of a recent Cogent survey of 590 institutional investors which found Pacific Investment Management Co. LLC, Vanguard Group Inc. and BlackRock Inc. boasted the strongest "brand equity" among institutional investors.
- JUSQUOÃ™ IRONT LES MDD? // Decisions Marketing;jan-mar2011, Issue 61, p85
No abstract available.
- Some Grocery-Shopping Impulses Have a Long Shelf Life. Dolliver, Mark // Adweek Eastern Edition;6/24/2002, Vol. 43 Issue 26, p30
Examines the cogitations behind the purchase decisions of consumers in the U.S. Survey conducted for the Grocery Manufacturers of America on consumers' preferences; Impact of brand names on the purchase selection of consumers; Factors in which shoppers associate it with quality.
- What's the Difference? Not Much, If You Ask Consumers. Dolliver, Mark // Adweek New England Edition;01/22/2001, Vol. 38 Issue 4, p42
Presents the results of a consumer survey on brand product differentiation, conducted in the United States in January 2001. Industries that showed a decline in differentiation; Brands that were included in the survey; Indication of the results.
- POWER 100 NAMES TOP ALCOHOL BRANDS. // National Liquor News;Jun2011, Vol. 30 Issue 5, p9
The article presents results of the Power 100 annual survey of alcohol brands which reveals that Smirnoff has maintained its position as the world's most powerful alcohol brand in 2011.
- Product innovations don't last, survey says. // Dairy Industries International;Jun2011, Vol. 76 Issue 6, p8
The article reports on the results of the survey conducted by GfK Serviceplan and the German Brands Association that 71% of product innovations launched in the market are pulled off the supermarket shelves within one year and leading brands lose on average of almost 40% of their regular customers.
- â€¦but loses world's most valuable brand crown. Baker, Rosie // Marketing Week;5/12/2011, Vol. 34 Issue 19, p4
The article reports on the result of Milward Brown's BrandZ top 100 global brand products which that Google Inc.'s brand has been displaced by Apple Inc.'s brand as the world's most valuable brand, valued at 153.3 billion U.S. dollars.