TITLE

Tweeting isn't just for birds

AUTHOR(S)
Whipp, Matt
PUB. DATE
August 2009
SOURCE
PrintWeek (Haymarket Business Publications Ltd);8/28/2009, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article explores the advantages of using the online social networking for businesses. It points out that online social networks can be used in promoting new business or brands and identifying business trends. Twitter is deemed useful in searching for desired subjects while LinkedIn is used for disseminating product information or recruiting employees. However, firms are warned of reading online conversations without a clear objective.
ACCESSION #
44168743

 

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