Holiday decisions are a family affair

Dempsey, Karen
August 2009
Travel Weekly (UK);8/21/2009, p5
Trade Publication
The article discusses the role played by children in travel-related decision-making in families. The YoungPoll/Teletext Holidays research reveals that four in five children sometimes or always play a role in deciding which destination or resort to visit, and 65% of the children surveyed think the web is the best way to book a holiday. This survey also highlights two key considerations. The first is in the area of marketing, and how to factor in the influence of children.


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