TITLE

PE Buyers Muted On Playboy

AUTHOR(S)
Davis, Avram
PUB. DATE
June 2009
SOURCE
Mergers & Acquisitions Report;6/1/2009, Vol. 22 Issue 22, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the sale of lifestyle media company Playboy Enterprises for an estimated 300 million U.S. dollars. Based on a report from ThomsonOne Analytics, the company has made several editorial changes to its print and online products which could lead to cost savings and greater value. In December 2008, Christie Hefner, daughter of Playboy founder Hugh Hefner, stepped down as chief executive officer of the firm.
ACCESSION #
44148174

 

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