Marketing to Consumers, the Online Way

Shonsey, Timothy
September 2009
Journal of Financial Planning;Sep2009 Solutions, p28
Academic Journal
The article offers information on the different methods to maximize the use of Internet to market consumers in the U.S. The web site has been viewed as an efficient marketing tool for the financial planners. Unbiased resources must be provided in the web site in order to provide consumers the information on financial management. Moreover, the online advertising and pay-per click tactics is another strategy to attract consumers to access the website.


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