MARKETING TO CONSUMERS: Effectively Reaching High Net Worth Women

Schulaka, Carly
September 2009
Journal of Financial Planning;Sep2009, Vol. 22 Issue 9, Special section p6
Academic Journal
The article focuses on the key findings in the Consumer Sentiment Index on female consumers in the U.S. It notes that high net worth women represents large and huge profit for financial planning firms. It mentions that inorder to attract high net worth women, it suggests to understand who they are, their financial condition, and their expectations for the future. It states that 23% of high net worth women projects their real family income to augment for the next two years which signifies that wealthy women will continue to have robust purchasing power. Moreover, it further details various significant findings.


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