The Changing Role of the Financial Planner Part 2: Prescriptions for Coaching and Life Planning

Sussman, Lyle; Dubofsky, David
September 2009
Journal of Financial Planning;Sep2009, Vol. 22 Issue 9, p50
Academic Journal
The article presents the continuation of the survey results on the changing role of financial planners and its implications on the financial service industry in terms of coaching and planning activities. It presents the result survey suggesting planners are spending 25% of client contact on non-financial issues in the U.S. It explores means to evaluate a planner's personal comfort level with non-financial issues and their role in financial planning. It outlines the holistic approach to planning, enhanced communication skills, and increased emotional intelligence. It stresses that professionalism and an investment can establish and opportunity for better service


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