Define Your Brand

September 2009
Journal of Financial Planning;Sep2009, Vol. 22 Issue 9, p14
Academic Journal
The article presents the "Global Private Banking and Wealth Management Survey 2009" by PricewaterhouseCoopers LLP in the U.S. It notes that successful wealth managers use strategy emotional elements in brand marketing. It adds that the survey found out that the most comprehensive and efficient wealth management first define their brand through their client base. Moreover, it mentions that a strong brand frequently exudes a long and successful track record and a feeling of security.


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