Making the connection

Malcmacher, Louis
September 2009
Proofs;Sep2009, Vol. 92 Issue 4, p58
Trade Publication
The article gives advice for sales teams covering dental professionals. One of the main themes for sales training that the author expounds is understanding the dental customer as a professional and a person. In this regard, techniques for making long-lasting connection with dental professionals are offered which include maintaining friendliness, positive attitude and relationship building.


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