TITLE

Six ways to differentiate your business (and not one involves a price cut)

AUTHOR(S)
Zemsky, Mona
PUB. DATE
September 2009
SOURCE
Proofs;Sep2009, Vol. 92 Issue 4, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article gives advice on ways to differentiate one's business from its competitors. In the face of competition, the author recommends businesses to focus on its competency or its ideal customers rather than lowering prices for services or products. It suggests six ways which include offering staggered service hours, waiving extra service fees and provides incentives for repeat business.
ACCESSION #
44139892

 

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