TITLE

Soft Power

AUTHOR(S)
Nye Jr., Joseph S.
PUB. DATE
September 2009
SOURCE
Leadership Excellence Essentials;Sep2009, Vol. 26 Issue 9, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article stresses the importance of soft power to corporate leaders. Soft power is said to involve leading by example and attracting others to want what the leader wants. According to Nobel Prize economist Ronald Coase, transaction costs is the reason why a corporation should not rely on markets alone. Leaders are advised to combine soft power with hard power.
ACCESSION #
44114321

 

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