TITLE

The 4A's 'Points to Consider'

AUTHOR(S)
Parekh, Rupal
PUB. DATE
September 2009
SOURCE
Advertising Age;9/7/2009, Vol. 80 Issue 29, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents agency advice from the Associated Actors and Artistes of America (4As) related to defending and reviewing their business. When reviewing accounts, agencies should try to retain incumbents and identify problems. Information is also provided on client monitoring and performance evaluations.
ACCESSION #
44105171

 

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