The 4A's 'Points to Consider'

Parekh, Rupal
September 2009
Advertising Age;9/7/2009, Vol. 80 Issue 29, p21
Trade Publication
This article presents agency advice from the Associated Actors and Artistes of America (4As) related to defending and reviewing their business. When reviewing accounts, agencies should try to retain incumbents and identify problems. Information is also provided on client monitoring and performance evaluations.


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