2020 Vision: the Future of Pharma Sales

Farino, Tony; Evans, Todd
September 2009
Pharmaceutical Representative;Sep2009, Vol. 39 Issue 9, p18
The article reports on the factors that will contribute to changes in the sales and marketing strategies carried out by the pharmaceutical industry in the U.S. by 2020. These include reducing the patent exclusivity of drugs by pharmaceutical companies to seven years, influencing the prices of drugs by consumers, and implementing regulations that affect sales promotion of companies. It reveals that adopting to the changes will help companies address the challenges and achieve success.


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