Ambien Generates Online Buzz

September 2009
Pharmaceutical Representative;Sep2009, Vol. 39 Issue 9, p9
The article reports that the Ambien drug was considered to have generated the highest online sales in the U.S. According to a study, Ambien received a share voice of 58.8 percent with a net sentiment of 63 percent, a percent lower than Lunesta. It states that the result was based on the social influence marketing (SIM) score and were conducted on five leading brands, including the two drugs, Plavix, Lipitor and Rozerem.


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